Leo Yeykelis, Ph.D.

Founder

Leo started Inspiration Point Labs after over a decade of leading user research at a variety of technology companies. His research at Stanford University about how people interact with new media technologies has been published at top journals and has been covered in Sports Illustrated, Psychology Today, and CNBC.

In each of his projects, Leo saw how user research led to a breakthrough insight, which he calls the Inspiration Point. When product teams embraced the Inspiration Point and built around it, the result was an experience that customers loved and propelled the company forward. Leo now helps companies find their own Inspiration Points.

Leo’s experience includes leading UX teams as the Director of UX Design and Research at Woven by Toyota, heading the centralized UX Research team at VMware, leading quantitative research at Waymo (formerly the Google Self-Driving Car Project) and Google Analytics, establishing the UX research team at Vine (acquired by Twitter), designing human-robot interfaces at NASA for life support systems on the International Space Station, and running the largest ever quantitative study of Firefox users at Mozilla.

Leo holds a BA in Economics, MA in Communication, and Ph.D. in Human Computer Interaction from Stanford University, conducting research at the intersection of HCI, UX, digital media, and psychology. He is a Forbes 30 under 30 honoree in Tech and was invited as the keynote speaker to the UX Research conference (UXRConf 2020).